Many people have captured amazing pictures, created amazing videos or have created entertainment that they unfortunately have not been able to broadcast to the world, therefore they lack in being influential in their field. To fix a problem like that and to help people with ideas to get those ideas to everyone, people created social media apps that help connect people or create a “community”. this community allows people to share their photos, videos or even thoughts, all under one app.
For a film maker i doubt that it is easy to have an online presence especially when hardly anyone has seen your work. the usage of social media apps will make it much easier and faster to build a reputation. Many of these apps allow your account to have a following of people who in a way are subscribed to your page.
Instagram could be a good social network to help build a film-makers reputation as it is more of a visual social network than a text type of social network. On Instagram, people’s uploads are presented on the ‘news feed’ . Every person that follows you will see your uploads on their news feed and one of the great things is that, the amount of followers an account has can range from 0 to somewhere in the millions, and maybe even beyond. Instagram has the ability to upload videos too but only for 15 seconds, this could be advantageous as the film-maker could want to upload a trailer for one of his/her short movies. Another feature on Instagram is the ‘explore’ page. this displays pictures/videos from people who have similar followers to you, this is another way of good exposure and would get more people seeing your page. Another is Facebook. Facebook has the option to share what people upload. By doing this, can easily share around a film-maker’s work without the receiver having to follow or have the film-maker as a friend on Facebook.
But as everyone knows, no body will share something that they don’t feel people need or would like to see. Now you’re thinking of what do people want to share or what content could you (the film-maker) create that people would want to share in order to get your online influence higher. Make sure what you’re sharing is really good content, so this means you have to do your research. Finding out what is relevant right now or looking at the trends. Market your posts across many different social platforms, when doing this also make it easy for your readers/viewers to get linked to your social platforms. If what you post is likeable, funny, or eye catching then you are more likely to receive a wider audience and have a greater presence online.
As a film maker a strong brand image is important and people need to recognise your work. Having a strong online presence is important because it helps to reinforce your brand. Social media is also a good way to communicate with your customers because it allows them to message or get in contact with you easily. Apps such as twitter allow you to have good loyal customers because it allows you to gain a large amount of readers, meaning that people are paying attention . But it is very important to ensure that you also communicate with your readers and earn their trust so that sharing your content is something of second nature to them. But don’t be that person who stays on one application. Be on a variety of them, branch from social networks to social streaming or social blogging. Websites are a good way to help build an online presence because your website is a place where people can come to find more information about what you have to offer. From your website they would be able to find ways to contact you or where to find your posts.
Another great platform to present your films is cahootify. Now you’re likely thinking what is Cahootify? well Cahootify is a platform for the creative industries for film makers to display their skills. It is designed to help film makers create projects. What Cahootify does is help create a project portfolio which then helps you as they can introduce you to people and show them the projects you have worked on. Cahootify also seeks opportunities for you with other projects whether they are paid or collaborative. The benefit of all this is that it is free but of course Cahootify offers premium features which they may charge at a cost. A film maker could use Cahootify to get their idea started and produced into something and by using other social networks like twitter, Instagram or a blog is useful because that is where you can promote or market your content. Cahootify being teamed based project is advantageous for a film maker on the rise as you may be paired with more experienced film makers or the others you work with could inspire new ideas.
Creating a strong online presence is not an overnight thing and will take time but following these steps could maker it easier than what you think it is:
- Be social: ensure you have an online social account that you can regularly post and interact on.Communicating with your readers helps build trust and will keep them coming back.
- Good Content: ensure that what you upload is good and interesting enough to secure the viewers attention span. This does not mean that only your content must be good enough to share, sometimes think about what your viewers would like to see regardless of it it is your own work or not. Sharing other’s works will show your readers that you aren’t selfish but supportive and that could widen your audience.
- Be an active blogger: You should be blogging about your new short films, clips and everything you’re planning on releasing. Keeping your readers up to date with upcoming things is important because it will give them something fresh to read and will keep them interested and have them waiting for the announcements.
- Include media: Including media makes your posts more attractive and inviting to read. Also, not everyone enjoys to read text so media can make it more understandable and be a better explanation. As well as that, it makes your content more interactive. So when explaining your new ideas, include snippets to give the reader a visual explanation too.
There are so many ways to create a good online presence and one way to check your online presence is Klout. Social media has made the world smaller and easier for each individual to connect to one another. Cahootify is a great way for a film maker to showcase their work and get jump started in building a online presence. Social networks like twitter or Instagram create a fanbase and the more relevant and shareable your content is the bigger your online presence will be. Cahootify is a great way to build an online influence, it has great team work and opportunities to work with high profile people in the film/entertainment industry because it helps to showcase your projects. So as a film maker on the rise i personally recommend that you join cahootify and other social networking platforms to help build your online presence.